Upload the product shots, fill in the name and the price, and get a vertical selling video.
How it differs from “Ad Shoot”: an ad is about a creative concept, e-commerce is about turning the product page straight into a video — the name and price you type become the on-screen title cards, and the voiceover is read word for word.
ℹ️ This feature is marked BETA and is still being tuned.
Fastest route: three steps
The three steps sit across the top of the screen: 01 Product → 02 Script → 03 Shoot.
1. Product — upload the product shots, fill in the name and the price. All three are required.
2. Script — pick a video type and a total length, then press "Generate script". Free, no credits.
3. Shoot — generate section by section. Each section costs credits on its own, and each can be regenerated on its own.
Step 01: Product
| Field | Notes |
|---|---|
| Product shots ✱ | Several are fine. The first is the main image and is pinned as @Image 1 at generation time. JPG / PNG / WebP. |
| Product name ✱ | For example "Cold Brew Coffee Concentrate 500ml". It becomes an on-screen title card. |
| Price ✱ | For example "$12.90". Also becomes a title card. |
| Product details | Optional. Material, colour, packaging — used when generating the image. |
| Product page copy | Optional. Paste the whole product-page description in; it is mined for selling points and audience. |
| Product link | Optional, for your records only. The system does not fetch this URL. |
⚠️ "Product page copy" is only used to write the selling points and the tone of the voiceover. It does not override the name and price you typed.
Step 02: Script
Three video types
| Type | What it is |
|---|---|
| Product showcase | Beauty shots with camera moves and considered lighting — no people needed |
| UGC unboxing | A presenter holding the product to camera, like a friend recommending it |
| Scenario | A short pain-point story where the product is the turn |
Presenter photo (optional) — upload one and the unboxing presenter's face, hair and clothing stay consistent. Worth doing for UGC or scenario videos.
Pick the total length and press "Generate script". This step costs nothing, so regenerate until you are happy.
What the script looks like
The AI lays it out in the four beats of a selling video:
Hook (hold them within 3 seconds with conflict or a visual jolt) → Pain point (name the specific hassle the viewer is living with) → The product arrives (the product solves the pain point, selling points made visual) → CTA (urgency plus a call to act)
Each section has two things:
- Voiceover — read word for word. If you don't like it, edit the text right here.
- Title card — taken from the name and price you filled in at step 01.
⚠️ Title cards do not sync automatically
A title card records the name and price as they were when the script was generated. If you later change the name or price under "Product", you have to press "Generate script" again for the title cards to catch up.
Step 03: Shoot
Once the script is confirmed, keep going. Based on the engine's per-pass limit, the system decides whether to shoot it in one pass or split it into several sections, and it tells you on screen how many sections and how many credits in total.
Every section is labelled: duration · 9:16 · native audio.
Each section costs credits on its own and can be regenerated on its own. If one section is off, reshoot only that one — no need to redo the whole thing.
One pass vs sections
If the total length fits inside the engine's limit, you can tick "one pass" — continuity is better, but regenerating means regenerating the whole thing. The advantage of sections is that you can patch just one.
Generating and failures
| State | What you can do |
|---|---|
| Generating | Press "Cancel". ⚠️ If it is still queued upstream this really does cancel and refund; once generation has started it cannot be stopped — the video runs to completion and lands in the library, and the credits stay spent. |
| Failed | The card says why, credits are refunded automatically, and "Retry" runs it again. |
After everything wraps
Four exits appear at the bottom:
- Download all sections — stitch them into one film in CapCut or any other editor.
- Take it to the VFX stage — carry the finished footage straight into post.
- Save as a draft — keep this product and script for later.
- See the results in the Library.
Where things are
| What you want to do | Where to go |
|---|---|
| Start a new selling video | Sidebar "Create → E-commerce Shoot" |
| Change the voiceover | Edit the "Voiceover" field directly at step 02 |
| Keep the presenter's face consistent | Upload a presenter photo at step 02 |
| Reshoot one section only | "Reshoot" on that section at step 03 |
| Download everything | "Download all sections" after the wrap |
| Find something you made before | "History" at the bottom of the page → Load |
| Save it for next time | "Save as a draft" |
Credits and plans
- The script is free, costs nothing, and can be regenerated as often as you like.
- Video costs credits per section; each section is labelled and the total is shown too.
- A failed generation refunds automatically.
- Video generation needs Aperçu or above; the free plan prompts you to upgrade.
- Some qualities are marked half price — worth a glance before you pick.
Common questions
Can I shoot without uploading a product photo?
No. The shoot needs product photos to hold the product's appearance and logo, and submitting is blocked without them.
I changed the price but the title card still shows the old one.
Title cards are captured when the script is generated. After changing the name or price, press "Generate script" again.
One pass or sections — which?
Pick one pass for continuity, sections if you want to patch individual shots. The price of one pass is that regenerating redoes everything.
Does loading an old project overwrite what I have now?
Yes. The product and script currently on screen are replaced (anything already saved as a draft is unaffected), and the system asks you to confirm first.
I downloaded several videos — how do I make them one?
Stitch them in order in CapCut or any other editor. Or press "Take it to the VFX stage" and handle it on-site.
For a brand ad driven by a creative concept, see “The Ad Shoot Handbook”; for a short film with a story, see “The Short Film Shoot Handbook”.